The president of Nigerian Stock Exchange(NSE)/former group managing director of Access Bank Plc, Aigboje Aig-Imokhuede, the managing director of Unilever Nigeria, Yaw Nzarkoh and other accomplished technocrats and media entrepreneurs have been scheduled to discuss the art of branding in a recess economy at the second edition of Brandzone Consulting, organised Brand Innovation Summit (BIS) on May 10, 2016.
The 2016 lecture series which is tagged “Branding in a Volatile Economy’ is coming at the time when Nigerian economy and the businesses therein are craving for fresh breath.
According to the chief executive officer of Brandzone Consulting LLC, Chizor Malize the platform is a gathering designed to enable practitioners and brand visionaries/owners to share insights on branding and growth strategies, inclusive of opportunities inherent in the market place locally and globally.
Apart from NSE president and Unilever Nigeria managing director who will be speaking on solutions to the numerous challenges in a depressed economy, other speakers include Olajumoke Adenowo, a top-rated practitioner in the architecture, Bukky George, poster child of indigenous business conglomerate, and Chude Jideonwo, a budding and resourceful media prodigy.
According to Malize, “As the nation grapples with the impact of dwindling oil fortunes, devalued currency and weakened economy, there is no better time to become more creative with brands and branding for quality, competitiveness and growth.”
She further said, “the marginal propensity to consume and the disposal income of the consumer in a wobbling economy is shrinking due to the prevalent uncertainties. Consumers become more discerning and selective in their consumption habits owing to the lull in the economy.”